2009 Bugatti Veyron

Written by oppis182 on 11 April 2010

After having been launched to the world’s media and customers at the end of 2005, production of 1001 hp Bugatti Veyron has taken up « full throttle » at the company’s factory, the « Atelier », in Molsheim, near Strasbourg, in France. It is there where the car is assembled by a group of 20 highly specialised technicians. In teams of five they follow the car from the beginning until the end of built. They are fully in charge from the moment the engine is rolled into the assembly hall on a trolley until the finished car rolls out of the « Atelier » under its own steam and on its proper wheels.

Only 300 units of the Bugatti Veyron will ever be built. Production started at rate of 50 cars per annum, approximately one a week. Bugatti Automobiles S.A.S., however, is striving to achieve a higher number and plans to get closer to an annual output of a hundred in order to reduce the waiting period for customers.

It does not come as a surprise that over 30% of the Bugatti Veyron orders are tagged for the United States, traditionally by far the most important market for luxury cars. The USA are followed by Germany. 19% of total orders have been placed by German customers to date. The United Kingdom, classically a country with a very strong link to the legendary Bugatti brand, is third with 16% and the Middle East comes fourth with around 15%.

1998 through 1999: four design studies in 15 months’ time In April 1998, the Volkswagen Group took over the Bugatti trademark, presenting the brand to the public for the first time at the International Motor Show in Paris with a study for a twodoor coupe it had commissioned Italdesign to create: the Bugatti EB 118. A few months later, in March 1999, at the Geneva Motor Show, a design of the EB 218, itself also created at Italdesign, caused a sensation with a four-door saloon using the same 18-cylinder, 6.3 litre engine with 555 hp.

This was followed, the same year, at the IAA in Frankfurt, by the centre-engine design, the Bugatti EB 18/3 Chiron; once again Giugiaro was responsible for the design. And shortly thereafter, in Tokyo, the Bugatti EB 18/4 Veyron celebrated its world premiere, a model designed at the ‘Volkswagen Centre of Excellence Design’ under the directorship of Hartmut Warkuss.

No more than nearly a year later, in autumn 2000 in Paris, the Bugatti Veyron 16.4 was shown for the first time. The Bugatti Veyron 16.4 with the ultimate in performance features, the 1001 hp, 8- litre, 16-cylinder engine and its technological specifications – 1250 Nm at 2,200 rpm, peak speed of more than 400 km/h, four turbochargers and permanent four-wheel drive – features that have remained in place to this day, celebrated its debut at the IAA in Frankfurt in September of 2001.

The two stalls located to the south and the north of the castle, which in Bugatti’s day served as stables, were telemetrically surveyed, dismantled and, using as many of the original elements of the structure, such as wall segments and woodwork, as were still usable, reconstructed in a faithful copy of the original structures. In this new ‘Bugatti Era’, these structures will for the most part have an administrative character; in one of the spaces, clients will also be able to receive their Bugatti Veyron in an historical setting.

The core of the investments made in Molsheim is the ‘Atelier’ in which production of the Bugatti Veyron 16.4 is beginning in September 2005. In its architectural form, this modern production facility has been given stylistic features dipping back into the history of the automotive brand. With a southern exposure, the light-filled, glassed main hall is only partly evocative of an automobile-manufacturing operation in the classical sense of the term – it reminds the beholder more of a ‘Formula One laboratory’. The setting is dominated by clinical cleanliness and precision workmanship with highly developed component parts. And yet the ‘Atelier’ can still hold its own against the ‘major players’.